After catering to the window and wall décor industry for 130 years, the award-winning interior label Sedar Global is launching a brand-new in-store upholstery service for the burgeoning UAE market. Also available for pre-booked home consultations via the Sedar Global website, the move from the leading interior brand is due to strong demand from customers.

The expansion into upholstery has rolled out across all Sedar Global UAE stores, with plans to extend to other MENA locations before the close of 2024.

Nahel Selo Creative Director at Sedar says: “We are delighted to be able to meet the needs of our customers, with a cutting-edge upholstery service which will compliment other Sedar Global products and services. With the current consumer gaze firmly on sustainability, it was also vital that we delivered a solution to refreshing much-loved furniture with a lower environmental impact. Building on our ever-expanding range of the latest curtains, blinds, pillows and wallpaper, we are always looking for ways to diversify and ensure we are giving every individual a living solution that suits them.”

As with Sedar Global’s other fast-selling ranges, the fabric selection that will be available for upholstery is curated by the specialist design team to complement Sedar’s existing interior textiles portfolio. When considering palette, texture and pattern preferences of Sedar Global’s debut upholstery fabric collection, the latest trends in the design, arts and fashion are at the forefront of the mind. Ensuring every individual Sedar customer is considered, other design factors include the regions’ warm climate and the company’s commitment to data collection, imprinting every consumer colour and design preference to fibre.

From the textured drama of boucle to the richness of velvet, to more natural and lightweight effects for ethereal spaces, customers will delight in a range of styles. A range of colour ways are available, from earthy, subtle, pastels to vibrant. Whether store visitors are looking to upholster dining chairs or dress a living room sofa or pouf, Sedar Global’s expert team will gently guide them to the choice that suits them.

As with other products, Sedar Global upholstery fabrics have also been selected with durability and dust resilience in mind. Keeping both feet firmly in contemporary consumer needs, the new service has been created in part to the industry demand for sustainable interior choices. Transforming existing furniture allows consumers to be more eco-conscious when considering updating home interiors, reupholstery is the ultimate commitment to recycling and reusing pre-loved furniture.

Suitable for those looking to upgrade furniture without completely replacing it, the new upholstery service will breath new movement into tired chairs, sofas, and more. With so many choices available in the new range, finding the right ‘new look’ for all styles and budgets will turn drab to fab with ease.

Operating in 11 countries and with over 30 showrooms across the GCC and MENA regions including UAE, Kuwait, Saudi Arabia, Egypt, Bahrain, Iraq, Yemen, Qatar, Oman, Sudan as well as design hub in Northern Italy – Sedar Global also announced further expansion across the GCC this year.

Specialising in window fashion and wall décor Sedar have a rich heritage dating back to 1892 in the Middle East, the family-owned business is best known for its tailor-made products and focus on a customer orientated approach. Whether its B2B or B2C, Sedar Global have maintained their position as a leader in window and wall fashion industry by focusing on high quality products, stock list of in demand global brands and providing what Sedar have become best known for – their “golden service” with delicate customer care, on-time delivery, follow up and treating customers like royalty. As well as their renowned VIP in-store experience, Sedar Global’s  e-commerce platform includes a virtual store and high end-to-end shopping immersive VR experience.

Offering an array of products that carefully keep an eye on new interiors trends including blinds, curtains, wallpaper, folding doors, throw pillows, awnings and home-automation, Sedar Global consistently expand their lines to focus on sustainable designs and including upholstery fabrics to better suit consumer interior demands. Sedar have also continued to keep an eye on their family consumer, expanding their portfolio of world-renown partners including Disney, Pixar and Marvel. As well as extending smart automation services from Somfy and designs from Armani/Casa, Versace Home, Missoni Home, Swarovski and Jannelli Volpi to name a few; in addition to several sought-after sub-brands including Marcopolo, Amazona, Fujikawa, York Weave and Antartica. Shoppers can select from thousands of fabric and wallpaper selections from hundreds of suppliers across the globe from some of the finest factories known for soft furnishings. Providing the highest quality fire and bacteria resistance fabrics for livable interiors. Dealing with B2B and B2C clients across the globe, shoppers can work with Sedar’s specialist in house style team to customise, tailor design and fit out interiors to their exact needs.

Counting royalty, airlines and hotels among its customers, Sedar Global can now be found in over 2 million homes, business and government institutions worldwide. In the past 12 months Sedar’s key projects include Oman Across Ages Museum Project, New Student Affairs Building in Doha, Najmat Tower in Abu Dhabi, Dukkan Air Base in Qatar and Kempinski Business Bay in Dubai, The Bridge Lifestyle Hub in Abu Dhabi. Previous completed projects include Emerald Palace Kempinski Dubai, Al Maktoum International Airport in Dubai, Damac Properties in Dubai, Burj Al Arab in Dubai, King Khalid International Airport in Riyadh, Saudi Aramco in Riyadh, King Hamad Hospital in Manama, National Bank of Oman in Salalah.

Across 2023, Sedar Global will further expand into the upholstery sector across the MENA region, utilising Sedar fabrics and customisation services to suit consumer demand. The team will continue to bring focus to sustainable products as consumers demand more environmentally friendly and efficient alternatives to make their homes smarter. In the past 12 months, sales for Sedar Global’s smart home automation line such as energy saving Somfy products have increased, with teams installing technology for blinds and curtains that allow consumers to save on energy bills by up to 60% with settings to auto draw curtains and blinds according to the sun intensity. The brand also has plans for further store openings and revamps set to roll out across Dubai, Abu Dhabi, KSA and Qatar.