Liqui Group’s latest coffee shop design for Brew92 in Jeddah has a ‘Japandi’ vibe
Liqui Group has completed the interior architecture of a new coffee shop and flagship store for Brew92, a speciality café and roastery brand. Set within a strikingly angular, almost brutalist-like, concrete and glass building, this original coffee space is located on King’s Road, the main road to Jeddah. The design firm created every element of the interior, including the sleek, open kitchen, seating areas, staircase, and the enticing ‘hidden’ retail space. Liqui’s approach merged elements of both Scandinavian and Japanese design, to produce a unique brand experience for Brew92.
To complement the building’s brutalist-like edifice, the firm incorporated floor-to-ceiling concrete columns within the coffee shop’s design. In order to soften the minimalist appearance, it introduced curves where the columns join with horizontal beams. The use of concrete columns serve two purposes: to act as supports for the second-storey retail space and to add a sense of structural grandeur to the interior. To achieve a more relaxed setting, Liqui included materials such as terrazzo for the floors, and oak for the grid-like dividers, screen walls, and window louvres used throughout the coffee shop. As well as having a decorative quality, the oak window structures also temper the sun’s intensity, providing much-needed shade. Moreover, these wood structures were crafted as a clever way in which to reduce solar heat gain: this reduces the need for air conditioning, thereby lessening the building’s energy consumption. What’s more, with the grid-like formation framing each window, the coffee shop interior is dappled with ever-changing natural light, something that has a positive effect on the well-being of patrons. To further enhance a sense of well-being, Liqui incorporated a variety of green foliage, from plants to small trees in planters. The combination of wood, light, and greenery adds to the ‘Japandi’ aesthetic (mixing Japanese minimalism with Scandinavian functionality).

