Known for its culture of creativity and self-expression, CB2 (a part of Crate and Barrel Holdings) has launched via an online webstore – This will be the brand’s first presence outside of North America, offering greater convenience for design enthusiasts in the UAE in line with Majid Al Futtaim’s mission to expand its home category whilst delivering a seamless, omnichannel experience across its brand portfolio.

“CB2’s new platform introduces distinctive, design-forward thinking and a signature creative edge to the region for the very first time.  It transcends the world of traditional retail by offering young adults sleek, functional and comfortable modern furniture through an accessible and immersive, digital experience,” explained Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle.

“By introducing international brands from across the world and implementing more unique e-commerce offerings in the home décor category, we are elevating the variety and shopping experience for our customers. This also underscores our positive relationship with our partners at Crate and Barrel Holdings as we continue to support their international growth strategy.”

With free delivery across the UAE, styling a home has never been so easy. Shoppers can expect elevated classics, bold statement pieces and sleek, modern finishes in a collection that has been specifically curated to resonate with a Middle Eastern audience.