Apartment 51, an online home concept, has collaborated with Galeries Lafayette to launch its first concession in Dubai. The shop located at Level 2, Galeries Lafayette in Dubai Mall now gives customers a first-hand opportunity to browse affordable luxury at their fingertips.

Commenting on the collaboration Roberta Calerese, co-founder of Apartment 51 said: “We are excited to have collaborated with Galeries Lafayette to open our first shop in shop concept. Starting as an online homeware concept, the Apartment 51 mission has always been to make affordable luxury home décor more accessible for customers seeking unique designs that have a fulfilling story behind them.”

“Apartment 51 is now 23 brands strong, shipping across the UAE, Saudi Arabia, Bahrain, Kuwait and Oman, catering for affordable luxury in furniture, dinnerware and statement piece accessories. Styles of choice are modern but with tradition, from Lebanese designer, Kashida creating Arabic inspired furniture and accessories to the more classic and simplistic styling from Georg Jensen,” added Bassam Younes, brand manager, Apartment 51.

The opening of Apartment 51’s first shop seeks to offer customers a wide variety of luxurious yet affordable designs with a modern twist to decorate the home reiterating the brands desire to grow into a leading home furnishings brand in the UAE.