Apple Tower Theatre, Apple’s newest store in the heart of downtown Los Angeles, has opened to visitors. The design seeks to reinvigorate one of LA’s most historic movie theaters by giving the building a new purpose and restoring its lost glory. The unveiling of Apple Tower Theatre is a significant part of the larger urban regeneration of downtown LA that will strengthen urban retail and community life in this part of the city.
The design is the result of a close collaboration between the design teams at Apple and Foster + Partners.
Designed in 1927, by prolific motion picture theater designer, S Charles Lee, Tower Theatre was the first movie theater in Los Angeles built to show talking movies. The design restores the distinctive clock tower and exterior terracotta facades, enhances historic interiors and improves the marquees and the Broadway Street elevation, while upgrading accessibility to ensure the building will survive and serve the community long into the future.
Stefan Behling, Head of Studio, Foster + Partners, said: “I believe that people love being with people. This is the basis for urbanity all around the world. Apple Tower Theatre will be a new beacon of optimism and resilience for the city and a vote of confidence in Downtown LA. The design brings back the romance and excitement of the birth of cinema, recreating the idea of the ‘place to be’. The exquisite detailing of the interior has been painstakingly restored. From today, Apple Tower Theatre will once again be alive with activity and celebrations that will return the vitality of urban life to Downtown LA.”
The design looks to create an active presence on Broadway. Visitors enter a generous lobby at street level. An immaculately restored grand staircase takes visitors to the upper levels, while the lobby opens up to the soaring volume of the main theatre hall at ground level, which has been completely transformed into a majestic display area. The intricate historic plaster detailing on the walls and ceiling, dating back to the 1920s, has been carefully restored and enhanced. The central dome of the theater’s ceiling has been reinterpreted with a fresco of the calming golden sunshine of the southern Californian sky, adding dynamism and color to the space.