Asian Paints Berger hosts Confluence 23 to drive ambitious growth in the MENA region
Asian Paints Berger, a subsidiary of Asian Paints Limited, organised high-profile industry events in Abu Dhabi and Dubai to connect with the consultant, architects and engineer fraternity and accelerate its ambitious growth plans in the region on the back of an AED244 million investment in a white cement manufacturing plant in Fujairah.
Operating in 16 countries and serving consumers across 60 countries, Asian Paints Limited is the world’s seventh largest coating company and third largest paint company in Asia. With a turnover of USD 3.8 billion in 2022, the company is fast expanding in the region by building strong partnerships through such industry events.
At the events named Confluence 23, top consultants, architects and project managers of leading firms in the construction industry discussed emerging trends and opportunities in the sector, which is expected to reach a value of over US$133.53 billion by 2027, according to the UAE Construction Market report.
The strong rebound of the industry in the UAE and with massive infrastructure projects ongoing in Saudi Arabia and other parts of MENA, the construction sector is poised for growth and Asian Paints Berger is leveraging the opportunity through a strong regional presence.
Pragyan Kumar – CEO, Asian Paints International, said: “Asian Paints has established itself as a very strong consumer brand by keeping the need of the consumers at the core of all its innovation and offerings. Today, we have a state-of-the-art research and development centre with over 200 scientists striving to deliver the best products to the market. We invest approximately 4-5% of our total revenue in R&D to serve as a trusted partner of our customers.”
At Confluence 2023, industry veteran Dennis Jacob, a NACE level 3 Coating Inspector and a member of the Polyurea Development Association, explained the use of Polyurea as a sustainable solution for the construction industry. He highlighted the four product offerings in Asian Paints Berger’s portfolio of Polyurea that gives the company an edge over competition.
The demonstration of strength of Asian Paints Berger’s Hypertron Polyurea on the coated hollow brick wall sustaining the continuous knocks by the sledgehammer was really impactful and left the audience in awe.