Azizi Developments, a leading private developer in the UAE, has signed with Chrysels, a leading visual merchandising and signage company, for the supply and installation of lobby and building-name signages for 35 of the developer’s Riviera buildings.

Chrysels prides itself on improving and maximising brand recognition by offering visual merchandising and signage solutions. The company is committed to creating inventive and exclusive solutions that enhance brand recognition.

Commenting on the new partnership, Farhad Azizi, CEO of Azizi Developments, said, “We are thrilled to announce our collaboration with Chrysels, given their excellent track record and reputation. Adding signages to our developments not only enhances convenience, making it easier for our investors, end-users, and their visitors to find the right building, but also distinguishes them and thereby raises their value as branded, well renowned projects. We are very proud of what we have achieved in MBR City’s Riviera, with the community truly consisting of some of the most modern luxury, world-class buildings, so adding subtle, yet perceptible and elegant signages, and thereby making the community an evident, exemplary representation of our capabilities and development philosophy, fills us with pride and joy.”

Designed to introduce the French-Mediterranean lifestyle to Dubai, which is not merely about architectural art but also about a certain ‘joie de vivre’ — a celebration of life, an exultation of spirit, Riviera represents a new landmark destination that is both residential and commercial, with an abundance of retail space. Riviera features three districts: an extensive retail boulevard, a lagoon walk with artisan eateries and boutiques, and Les Jardins — a vast, lush-green social space.

Recently, Azizi Developments announced the 2.7-kilometre-long swimmable crystal lagoon will be completed much sooner than expected, covering an area of over 130,026 square metres that will stretch across the entirety of the community. With stunning blue flooring, filled with more than 51.5 million gallons of crystal-clear, desalinated, and clean water that residents can swim in, and easily accessible via its lagoon walk — which will also feature a vast variety of artisan eateries and boutiques — Azizi’s lagoon will be a bustling space where residents can enjoy strolls along the beach-like shores, sunbathe and cool off.

With its strategic location near the upcoming Meydan One Mall and the Meydan Racecourse — home of the Dubai World Cup — as well as Dubai’s most noteworthy points of interest, Riviera represents one of Azizi Developments’ most coveted projects.