UK-based ‘Briiv’ has unveiled a brand new and eco-friendly way of improving air quality in homes—world’s most sustainable air purifier ever created. The Briiv Air Purifier brings together the power of all-natural materials to deliver purification performance that equals that of conventional devices. Looking for a way to benefit from ‘countryside quality air’ inside homes everywhere, Briiv have designed an innovative system which utilises a powerful four-stage filter process – using 100% biodegradable and natural materials including moss, activated charcoal, coconut husk, and Astino wool.

In addition to sustainability, the Briiv Air Purifier has been designed with aesthetics at the forefront, ensuring seamless integration into any room in the home. Thanks to the proven efficiency of the 100% natural filters, the purifier will remove harmful toxins and particles from a 4m x 4m room in 30 minutes. Designer Sean Sykes, Five Create, commented: “We’re absolutely thrilled to be unveiling the Briiv Air Purifier, after many months in development. The device is like nothing currently available and is, without doubt, the most sustainable air purifier ever created.” “Everything we design has green credentials at its heart, so the Briiv Air Purifier has 100% biodegradable filters and is made from 90% natural and sustainable materials. Our efficient natural filters can even be composted down fully, to zero waste, within 3-4 months.”

James Whitfield, managing director at Five Create, said: “We’ve invested heavily in identifying the most efficient and renewable filter materials possible and we believe we’ve found the perfect combination. Our renewable Astino wool has even been chosen by NASA for air filtration in spacecrafts thanks to its incredible ability to remove harmful particles and combat airborne viruses. Astino wool has been proven to perform as well as plastic HEPA filters in testing.”

Briiv has recognised that for many, city living comes with the downside of poorer air quality, allergens and airborne toxins which can have a negative impact on health and well-being. The new Briiv Air Purifier will provide a completely natural, energy-efficient, and eco-friendly way to cleaner air quality in homes across the world. In addition, the device is smart-home compatible, for the absolute control convenience.