Casa Milano’s Azhar Sajan discusses the brand’s three-year anniversary and its recent collaboration with Ideal Standard.
Casa Milano marked its third anniversary with an exciting announcement. Casa Milano announced a partnership with leading global sanitaryware brand Ideal Standard in UAE.
The 80sqm area was designed by Italian designer Roberto Palomba, founder of PS+A Studio, and conveys the same atmosphere and approach as Ideal Standard. The area corresponds to the brand’s new Design & Specification Centre in Dubai’s City Walk area, facing the iconic Burj Khalifa. It is also compatible with Ideal Standard Singular, a new approach to specification that combines the company’s extensive product knowledge, sector expertise, and design services to allow customers to easily select from thousands of products to create the right solution for their space.
Casa Milano began as a luxury sanitaryware and tiles retailer in Dubai, but has since expanded its product and service portfolio to include design and decoration of both indoor and outdoor spaces, as well as opening a second store in Abu Dhabi. All of this in just three years.
Azhar Sajan, Director, Casa Milano who is also the brain behind Casa Milano said: “Our 3rd year celebration couldn’t have gotten any better. We are elated to have associated with yet another global sanitaryware leader, Ideal Standard.”
Frederick Trzcinski, Vice President Marketing & Innovation Middle East & Africa at Ideal Standard said: “We are very excited about our partnership with Casa Milano as we expand our business in the region. The UAE market has exhilarating opportunities and both brands together can meet the market’s unique requirements and drive significant ROI for the customers.”
Casa Milano held an open house at its flagship Dubai showroom to announce the new partnership in October 2022, which was attended by interior designers, architects, and consultants from across the UAE. Design Middle East had an exciting conversation with Sajan, and here are some excerpts:
• How does it feel to be celebrating the brand’s third anniversary?
It’s almost surreal! It seems like only yesterday that we opened our first showroom in Dubai in October of 2019. The last three years have been a rollercoaster ride with many ups and downs. All in all, it’s been a delightful journey.
• What was so unique about working with Ideal Standard?
Expansion is unquestionably a sign of progress. And in three years, we have not only grown demographically, but we have also diversified into various departments, making Casa Milano a one-stop shop for all of your home improvement needs. We are thrilled to be working with another global sanitaryware leader, Ideal Standard. We are growing alongside the brands, as well as as a brand.
• How does it feel about working with Ideal Standard?
It is an honour to be associated with a global leader like Ideal Standard. I’ve been a fan of the brand since I was a child because my family is in the sanitaryware business. I’ve seen the brand grow at every level.
• In addition, how do you see yourself prominently positioning each brand in the region?
My father always told me that we should partner with brands that will be long-term partners and share the same mindset for mutual benefit, and I am making an effort to partner with brands that will be long-term partners. We have made certain that all brands are given due consideration, whether in terms of display or marketing.
• How do you see Casa Milano evolving in the future?
We have already established ourselves as a luxurious brand since the beginning of our journey. The idea is to give any customer who walks into one of our showrooms a taste of luxury, an experience they will remember for the rest of their lives, even if they do not purchase from us. We would and will continue to do so in all of the showrooms we intend to open in the GCC.