Dr. Linen, an innovative product developed by Rent-A-Towel, a Dubai-based linen rental service provider, is launching an all new range of bed linen made using carbon zero TENCEL™ fibers. TENCEL™, a textile specialty brand of the Austria-based Lenzing Group and a global leader in wood-based fibers, has recently developed this product exclusively with Dr. Linen for the hospitality market.

Dr. Linen’s product portfolio boasts a range of bed and bath linen, made of TENCEL™ -branded lyocell fibres, which are sourced from sustainably managed forests. The products are a perfect blend of aesthetics and functionality, boasting unique microbial resistance, durability, and comfort.

The bed linen range which is certified for usage of carbon zero TENCEL™ fibers by Lenzing lab is in recognition of Dr. Linen’s commitment to the issuer’s True Carbon Zero initiative, which supports taking climate action with science-based intervention, and setting CO2 emission reduction targets, in line with the UN’s sustainable development goals (SDGs). The initiative is particularly focused on SDG-7, affordable and clean energy; SDG-13, climate action; and SDG-17, partnerships for the goals.

“Helmed by the Lenzing Group’s TENCEL™, True Carbon Zero is a first-of-its-kind, global initiative by a cellulosic fibre producer, aimed at lowering carbon footprint across the value chain, from sourcing to life-cycle management. We have a clear roadmap for 50% CO2 emission reduction by 2030 and for net-zero carbon emissions by 2050, with a three-step plan of reducing, engaging, and offsetting,” said Avinash Mane, Commercial Director for Lenzing fibres in South Asia & Middle East.

Characterised by environmentally responsible sourcing, use of renewable energy, and closed-loop production, TENCEL™ -branded fibres have sustainability embedded, throughout the end-to-end process. In conjunction with verified climate protection projects, and partnerships with impact-driven organizations, TENCEL™ is poised to create a revolution, which Dr. Linen is proud to propel in the UAE and the rest of the Middle East.

“Dr. Linen’s “True Carbon Zero” adoption comes just as the regional hospitality sector gears up for post-pandemic reopening and Expo-driven demand. This is a timely opportunity for hotels to expedite their net-zero carbon pursuits, and keep pace with increasing sustainability regulations. Dr. Linen’s product-service model, which offers bacterial resistant, premium, and durable linen for lease, is a godsend to hoteliers hoping to save on new linen investments and simultaneously deliver superior experiences to guests. By Adopting to Dr. Linen bed Linen, hotelier will part of our True Carbon Zero initiative,” said Ram Mohan, Ram Mohan, Founder | COO, Rent A Towel and Dr.Linen.