Every year on august 28, Emirati Women’s Day is observed. Her Highness Sheikha Fatima bint Mubarak Al Ketbi, widely known as the mother of the nation, established Emirati Women’s Day in 2015, to recognise significant achievements in gender equality and women’s empowerment in the UAE.

Roma Arora met with four outstanding Emirati women who are acclaimed for carving out a niche for themselves in their chosen field and represent the true essence of the Emirati woman.

In conversation with Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3),
part of TECOM Group

Every year on August 28, Emirati Women’s Day is observed. What does this day mean to you as a successful Emirati woman in your field?

Emirati Women’s Day holds a very special place in my heart as an Emirati woman in the field of design and creativity. It serves as a powerful reminder of the significant progress that Emirati women have made in various sectors, including the design industry, celebrates the achievements and contributions of women in our society, and reiterates the immense potential that women possess to excel in any domain they choose. Personally, this day reinforces my commitment to breaking barriers and inspiring fellow Emirati women to pursue their passions fearlessly and relentlessly so they can continue to contribute to the nation’s growth.

How have former and contemporary leaders and visionaries promoted and supported women’s empowerment and talent? Who inspires you the most and why?

Throughout history, we have been fortunate to witness the role played by the unwavering support of former and contemporary leaders and visionaries in raising the levels of women’s empowerment and talent in the UAE. Their efforts have paved the way for greater gender equality and opportunities for women across various sectors and created an environment where women can thrive and succeed. Among those who inspire me the most is Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum. As the President of the UAE Gender Balance Council as well as of Dubai Women Establishment she has implemented numerous initiatives aimed at empowering women in all sectors. She has actively promoted women’s education, leadership opportunities, and participation in the workforce, thereby fostering a more inclusive and diverse environment in the region.

What is your definition of a powerful Emirati women?

A powerful Emirati woman, in my opinion, is someone who fearlessly pursues her ambitions, leaves a positive impact on her community, and empowers others along the way. She is a visionary and a compassionate leader who is not only successful in her professional endeavours but also actively contributes to the betterment of her community and society. Her strength lies not only in her achievements but also in her ability to inspire and create opportunities for others, leading with compassion, resilience, and a profound sense of purpose.

Describe your current role in your organisation and how your rich background and culture contribute to your success in your field.

As Senior Vice President of Dubai Design District (d3), part of TECOM Group PJSC, my role involves overseeing the development and implementation of strategies to promote creativity and design excellence. I leverage my experience to continuously shape and drive the creative vision of our dynamic hub – which is a global gateway for regional and international brands with over 900 customers and 19,000 creative professionals – and my background has been instrumental in shaping my approach to leadership that ensures d3’s continued global impact.

I carry a deep appreciation for art, innovation, and heritage, and the Emirati values of respect, collaboration, and innovation guide my decisions and interactions with my colleagues and stakeholders. One way I ensure d3 enables this environment while contributing to the Dubai Creative Economy Strategy is by organising internationally renowned events like Dubai Fashion Week and Dubai Design Week. Dubai is a global hub for innovation and talent and this status is reinforced by its recognition as a UNESCO City of Creative Design.

How does your organisation promote gender equality or include women at all levels of the organisation?

Gender equality is of paramount importance at d3 and TECOM Group and our district is committed to promoting gender equality and creating an environment where women can excel. Today there are more than 31 homegrown companies just in the fashion segment at d3, and of these, 11 companies are owned by Emirati nationals and 18 with women entrepreneurs at the top. d3 has implemented initiatives to support women’s professional growth, mentorship programmes, and networking opportunities. We also ensure equal opportunities for women to unleash their full potential and overcome barriers that might hinder their progress.

Women’s creativity and talent has been pivotal to d3’s growth – be it architect Maha Al Bwardy, whose work is featured in hotels, homes, and offices around the world, or Aljoud Lootah, whose studio at our district draws on Emirati heritage to develop modern furniture and jewellery. Dubai Institute of Design and Innovation (DIDI), located at d3, is also enriching the future of creativity and innovation through its multidisciplinary degree in design. For example, DIDI graduate Ayesha Abdulla Al Suwaidi is the co-creator of MiFloof, a phygital companion for children’s emotional regulation skills. It is one of the several groundbreaking ideas – from 3D printed shoe heels to visual stimulation devices – to have emerged from the institute.

Would you say that at this point in your career, do you have your dream job? How easy or difficult was it to get to where you are now?

I consider myself fortunate to be in a position that aligns with my passion for design and allows me to contribute to the growth of the creative industry in Dubai. Reaching this point required determination, hard work, and the strong support system that Dubai and the UAE offer for women. Striking a balance between personal and professional aspirations is a continuous journey that has taught me valuable lessons and made me stronger as a leader. To me, d3’s impact on the global design community is what makes it all worthwhile.

What do you wish to do for women to encourage and guide them in their careers?

As an advocate for women’s empowerment, my aim is to be a guiding light for aspiring Emirati women in their careers by providing mentorship and support. I believe in fostering a nurturing environment where women can voice their ideas and take on leadership roles without hesitation, embrace their uniqueness, overcome obstacles, and chase their dreams with unwavering determination.

For instance, in5 Design at d3 offers entrepreneurs and freelancers access to fully equipped, state-of-the-art Prototyping and Fashion Labs. d3’s community consistently hosts new events, pop-up stores, and activations for people to enjoy as well as grow their skills, including marquee events such as Dubai Fashion Week, Dubai Design Week and Sole DXB. Today d3 is the Middle East’s leading platform for design, fashion, architecture, and art, and with global industry leaders making a home at our district – be it fashion giant Burberry or architecture heavyweight Nikken Sekkei – our community continues to offer emerging homegrown talent a gateway to global recognition.

What are your future plans?

My plans revolve around further advancing women’s empowerment initiatives in Dubai and the UAE through d3. I aspire to continue promoting creativity, innovation, and sustainability while ensuring that women play an integral role in shaping the design landscape. As part of this effort d3 will keep working to strengthen its relationships with global creative leaders and create a platform where Emirati talents can shine internationally. Additionally, I aim to collaborate with organisations and institutions to create platforms that amplify women’s voices and celebrate their achievements on a global scale. d3 is a building block of Dubai’s knowledge-based economy and facilitates networking, knowledge sharing, and creativity. My hope is to continue enriching this offering at d3 so that together, we can build a brighter and more inclusive future for everyone.

In conversation with Noora Al Awar, Founder & Creative Director, Studio D04. It’s a niche architecture boutique studio in Dubai that specialises in residential, commercial, and interior design.

How have former and contemporary leaders and visionaries promoted and supported women’s empowerment and talent? Who inspires you the most and why?

We are all proud and grateful for the encouragement of the leadership of the United Arab Emirates and its unlimited support for national talents. His Highness Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum is a source of inspiration for all of us, and we promise to continue working diligently and exceptionally to solidify the UAE’s position in the creative field. We are confident that his appreciation will serve as a driving force for the youth of the UAE to achieve the ambitions of their wise leadership. Former and contemporary leaders in architecture and design as well have promoted women’s empowerment by advocating for equal opportunities, mentoring, showcasing achievements, and establishing women-focused networks. Their efforts have shattered barriers and fostered gender diversity in the industry. As a studio, we draw inspiration from the collective drive and creativity of women in architecture, with both Zaha Hadid and Sumaya Al Dhabbagh being influential figures. Their groundbreaking designs, fearlessness, and commitment to excellence motivate us to push boundaries and contribute to a more inclusive and diverse architectural community.

What is your definition of a powerful Emirati woman?

A powerful Emirati woman, in my view, embodies strength, resilience, and determination while being a pioneering force in breaking societal norms and stereotypes. She fearlessly pursues her passions and goals, both in her personal and professional life, and leads by example with compassion and empowerment. Fostering a supportive community, she embraces her identity and culture, leveraging her unique perspectives to drive positive change. Balancing the importance of family and work, this visionary woman excels in both aspects of her life, and her remarkable achievements inspire others to follow in her footsteps, leaving an inspiring legacy of progress for future generations.

Describe your current role in your organisation and how your rich background and culture contribute to your success in your field.

As the Creative Director of Studio D04, my role is multi-faceted and pivotal to the firm’s success. I am responsible for leading and directing the creative vision, overseeing design projects from inception to completion, and collaborating with our talented team to deliver innovative and aesthetically captivating spaces for our clients. My rich background and culture play a significant role in my success in the field of architecture and design. Growing up in the United Arab Emirates, I have been immersed in a diverse and vibrant environment that embraces traditional values and a forward-thinking mindset. This cultural exposure has instilled in me a deep appreciation for aesthetics, art, and architecture, which are integral elements of the Emirati heritage. Moreover, being part of a society that values close-knit family ties and community has strengthened my ability to build strong relationships with clients and colleagues alike. It has also honed my communication skills, allowing me to understand and cater to the diverse needs and preferences of our clientele, which is essential in the world of design.

How does your organisation promote gender equality or include women at all levels of the organisation?

At Studio D04, gender equality is ingrained in our organisational values. We prioritise evaluating individuals based on their work, skills, and contributions, regardless of gender. We promote an inclusive workplace where women are given equal opportunities to thrive and grow. Mentorship programs and professional development initiatives support all team members, fostering a diverse and innovative design process. sAt Studio D04, we are dedicated to ensuring that everyone’s potential is recognised and celebrated, contributing to a fair and equal opportunity landscape for all.

Would you say that at this point in your career, do you have your dream job? How easy or difficult was it to get to where you are now?

At this point in my career, I can confidently say that I am living my dream job as the Creative Director of Studio D04. However, the journey to reach this point was not without its challenges. Starting and running a business in the competitive world of architecture and design presented numerous obstacles. Learning how to run a business effectively required dedication, resilience, and a constant willingness to adapt and grow. It involved understanding the intricacies of financial management, client relations, marketing, and team leadership. Overcoming these challenges was made possible by having the right partners who shared my vision and complemented my skills. Their support and expertise helped navigate the complexities of the industry. Additionally, the support from the government through workshops and initiatives played a crucial role in making this journey better and easier. Access to resources and guidance provided us with the necessary tools to navigate regulatory processes, expand our network, and stay updated on the latest industry trends.

What do you wish to do for women to encourage and guide them in their careers?

I am determined to foster an inclusive and empowering culture that embraces diversity and encourages women to confidently voice their ideas and make significant contributions to projects. We will create an environment where every team member feels valued and respected, regardless of gender, and where their unique perspectives are recognised as invaluable assets. By nurturing an atmosphere of openness and collaboration, we aim to ensure that women in architecture and design have equal opportunities to influence projects, take on leadership roles, and shape the future of our industry.

What are your future plans?

Our future plans at Studio D04 are centered around a profound vision: to create designs that resonate with every individual, transcending cultural and regional boundaries. We are committed to crafting spaces that evoke the essence of domestic life, catering to the needs, aspirations, and unique identities of people from all walks of life. Embracing innovation, sustainability, and inclusivity, we strive to make our designs universally appealing and relevant to a global audience. Through cutting-edge technologies and contemporary design trends, we aim to leave a lasting impact on the architectural landscape, enriching the lives of people, irrespective of their background or origin. Our ambition is to inspire and connect with every person, creating spaces that become an integral part of their narratives, wherever they may be.

In conversation with Majedah Alawadhi, Founder of Jod Design Services. The company began as a small home business in 2015, with the primary service of providing digital graphics. From there, the offerings extended to include printed things like stationery and invitations. In 2020, the design services were expanded to include jewellery and footwear design, as well as specific bespoke products and gift items. In the future, they hope to make small furniture items and home accessories.

Emirati Women’s Day is observed. What does this day mean to you as a successful Emirati woman in your field?

It’s a reminder to be grateful for being an Emirati lady and to give back to our beloved country for all of its efforts in women’s empowerment and equality, as well as delivering the best for the nation.

How have former and contemporary leaders and visionaries promoted and supported women’s empowerment and talent? Who inspires you the most and why?

The UAE is not unfamiliar with the concept of empowerment. We have been fortunate with visionary leaders who are supportive of and believe in women’s abilities to work alongside men in creating this country and achieving success in all areas.

What is your definition of a powerful Emirati woman?

I would rather use inspiring Emirati women than powerful ones. An inspiring Emirate woman recognises her value/talent and follows her aspirations while maintaining her Emirati identity. A woman who effectively represents UAE culture and society on a global scale.

 Describe your current role in your organisation and how your rich background and culture contribute to your success in your field.

My day job currently takes me away from design because I work as a civil design manager. I am also the founder of JOD design services, which focusses on graphic and product design inspired by culture. Furthermore, I am a co-founder of Ajzal Gift Trading, where our items embody our society’s principles of generosity and quality, as well as passion in design, sophistication in implementation, and uniqueness in the smallest aspects.

How does your organisation promote gender equality or include women at all levels of the organisation?

We had no issues with gender equality because women in the UAE are equal to males in all possibilities and work-related factors. I would rather say that organisations are more focussed on women’s needs and providing them with the support and environment that allows them to maintain a work-life balance.

Would you say that at this point in your career, you have your dream job? How easy or difficult was it to get to where you are now?

I’ve recently reached a point in my work where I can balance my career and my passion for design. It was difficult, but the key to success was having a supporting team that shared the same values, talent, and vision.

What do you wish to do for women to encourage and guide them in their careers?

Be unique and explore inspiring ideas where you can blend in with other designers. Always desire the best for others; it’s more of a trip than a competition. You should be your only competitor. Your success is determined by how much progress you have made to excel at what you do. Finally, keep learning and never be afraid to feed others.

What are your plans?

I enjoy experimenting with new materials and product lines. We have previously worked on illustrations, graphic design, gifting and product design, jewellery design, and leather products and footwear. I was very interested in learning more about interior design. As a result, we are expanding our product ranges to include bespoke furniture.

In conversation with Shafia Alkhyeli, Emirati entrepreneur and Founder of Osool Engineering Consultants and Soul Decoration Design and Implementation Business.

What does Emirati Women’s Day mean to you as a successful Emirati woman in your field?

Emirati Women’s Day holds great significance for me as it celebrates the achievements and contributions of women in the UAE. As a successful Emirati woman in the design field, this day represents a moment of recognition and appreciation for the hard work, dedication, and passion that women like myself have invested in their careers. It serves as an opportunity to inspire and empower other women to pursue their dreams and excel in their chosen fields, breaking down barriers and stereotypes along the way.

How have former and contemporary leaders and visionaries promoted and supported women’s empowerment and talent? Who inspires you the most and why?

Throughout history, the UAE has been led by visionary leaders who have recognised the immense potential of women and have championed their empowerment. Their foresight and support have resulted in numerous initiatives and policies that promote gender equality and create opportunities for women to thrive in various industries, including design.

Personally, I draw inspiration from Her Highness Sheikha Fatima bint Mubarak, who has been a driving force behind women’s empowerment in the UAE. Her unwavering commitment to fostering a supportive environment for women to excel in all aspects of life is truly inspiring. She has been instrumental in promoting education, entrepreneurship, and leadership opportunities for women, paving the way for countless Emirati women to succeed.

 What is your definition of a powerful Emirati woman?

A powerful Emirati woman is someone who follows her dreams without fear, overcoming obstacles with tenacity and persistence. She values her culture and heritage while actively contributing to society through her skills and achievements. A strong Emirati woman inspires others, supports her community, and leverages her achievements to encourage positive change.

Describe your current role in your organisation and how your rich background and culture contribute to your success in your field.

As the owner of Osool Engineering Consultants and Soul Decoration Design and Implementation Businesses, my role involves leading and overseeing the design projects we undertake. My rich background and culture have played a crucial role in my success. Emirati culture values hospitality, beauty, and attention to detail, which align perfectly with the design industry’s principles. Moreover, our cultural heritage instills a sense of responsibility to leave a positive impact on the community, motivating me to create spaces that enhance people’s lives and experiences.

How does your organisation promote gender equality or include women at all levels of the organisation?

In my organisation, gender equality is a fundamental principle. We actively promote a diverse and inclusive work environment where both women and men are given equal opportunities to excel and grow. Women hold key leadership positions across various departments, and we encourage continuous learning and skill development for all employees, regardless of gender. We believe that empowering women in the workplace leads to greater creativity, innovation, and success for the organisation as a whole.

Would you say that at this point in your career, do you have your dream job? How easy or difficult was it to get to where you are now?

Yes, I consider myself incredibly fortunate to be living my dream job. Building my businesses in the design field has been both challenging and rewarding. It required a tremendous amount of dedication, perseverance, and faith in my abilities. Breaking into the industry and gaining the trust of clients was not easy, but my passion for design and commitment to excellence helped me overcome obstacles along the way.

What do you wish to do for women to encourage and guide them in their careers?

I am committed to being a mentor and advocate for women in their careers. I wish to provide guidance, support, and inspiration to help them realise their full potential. Additionally, I aim to promote networking opportunities and platforms where women can connect, learn from each other, and build a strong support system. By sharing my experiences and knowledge, I hope to encourage more women to pursue their dreams and embrace leadership roles in their respective fields.

What are your future plans?

In the future, I envision expanding the reach and impact of my businesses. I aim to take on more ambitious projects that push the boundaries of design and innovation in the UAE and beyond. Additionally, I aspire to collaborate with other visionary leaders and organisations to further promote sustainable and culturally enriching design practices in the region. Furthermore, I will continue advocating for women’s empowerment and strive to create opportunities that pave the way for future generations of Emirati women to thrive in the design industry and beyond.