Geberit expands its product portfolio in Saudi Arabia
Geberit successfully expands their product portfolio in the Kingdom of Saudi Arabia. The unveiling of its newest products introduced in the Kingdom was held at the prestigious Voco Hotel in Riyadh, early June 2022. The spectacular event was attended by the Geberit Gulf Regional team members including Tamer Qazi, Managing Director Gulf Representative Office, Remo Hirschi Head of Product Management & Technical Sales Support & Ahmed El Remeily, Product Manager Ceramics along with invited partners and stake holders from the Saudi market.
Headquartered in Rapperswil-Jona, Switzerland, the Geberit Group has become a global powerhouse for sanitary and bathroom products, specialised in the manufacture and supply of dependable sanitary parts, innovative technology solutions, high-quality bathroom ceramics, and reliable related systems.
Tamer Qazi, Geberit International Sales said: “We at Geberit are extremely pleased to add a unique line of products here in the Kingdom of Saudi Arabia, giving us an opportunity to showcase our sanitary systems and solutions. Being pioneers in providing unique added value in the realm of sanitary technology and bathroom ceramics, we are excited to be part of the Saudi Arabian consumer’s lifestyle journey.”
Focussing on a core ethos of “Know-How Installed”, Geberit engages with clients: contractors, consultants, engineers, plumbers, architects, and wholesalers among others – from the early stages of a project to combine its two key offerings: excellent products and competent services.
The Geberit Group has stamped its superiority within the market in terms of its bathroom products, which include comprehensive installation and flushing systems, piping systems, bathroom systems, and building water flow systems. The Group provides a full-spectrum of highly-functional front-of-the-wall products, including ceramics, furniture, mirrors, actuator plates, showering solutions, bathtubs, shower toilets, and sanitary modules. On the other hand, the firm also provides a holistic back-of-the-wall range of products that are seamlessly integrated, quick-to-install, durable, and easy-to-service – including sanitary systems and piping systems – to manage all the water flows in a building. Geberit also offers quintessential products and solutions for public sanitary facilities – including touchless and hidden cisterns and mechanisms, vandal-resistant actuator plates, water-saving flush systems and urinals, touchless taps, and barrier-free solutions – all of which are robust, durable, low-maintenance, and easy-to-clean products, taking into consideration that they have higher user frequency.
The new products launched in the Kingdom, include some specifically for the region, detailing the new additions to the existing product ranges both in front and behind the wall and is available in this year. On display was the Geberit ONE bathroom series, the new iCon bathroom series, the new Tap type 80 a selection of flush actuators and a range of HDPE pipe fittings. Attendees were keenly interested in the newly developed SuperTube building drainage system.
Traditionally, the GCC market uses a triple-stack drainage design in construction. With SuperTube, the stacks can be installed without any parallel ventilation pipes and can be placed in narrow ducts with smaller pipe dimensions (110d as opposed to 160d). Furthermore, horizontal installation of pipelines of up to 6 m. can be installed with a zero slope. This makes it possible to fasten ceiling suspensions extremely close to the concrete ceiling at an offset. With Geberit SuperTube, you achieve an optimised system using less space and fewer products, addressing value engineering and improving the drainage system’s function. This technical know-how has been effectively implemented in the UAE, with key developers such as Sobha Hartland for their Creek Vistas project in Dubai.