GROHE has launched its new MENA Regional Distribution Center (RDC). Located in Dubai Logistics City, the new facility will reduce transportation lead times for customers and support inventory ramp-up for new product launches.

GROHE is now one of the few brands in the region to use a local distribution center. Leveraging Dubai’s strategic position between East and West, GROHE’s newest RDC will serve as an ideal hub that will optimize operations and lead times between European and Asian production facilities, supporting the continued growth of the business in the region. In the MENA region, GROHE now has three such facilities in Dubai, Egypt and Turkey.

Operated by Kuehne+Nagel, global leaders in logistics, the RDC is powered by renewable energy through solar panels. The state-of-the-art facility was inaugurated in the presence of Jonas Brennwald, Leader, LIXIL EMENA, as well as other top executives representing the GROHE brand.

Renu Misra, Leader MENA, LIXIL EMENA, said: “It gives me great pleasure to see our new MENA Regional Distribution Center in Dubai in operation. As one of the most sustainable brands in the sanitary industry, we are aware of our responsibility in making a positive impact on climate change mitigation through our business operations, products and services. Our new MENA RDC will contribute to region’s green ambitions and mission for sustainability.”

Lee I’ons, Regional Director, Kuehne+Nagel, said: “At Kuehne+Nagel, we are committed to reaching our ambitious goals of reducing our carbon footprint, embracing renewable energy, and supporting our partners and customers with sustainable logistics solutions.  This new warehouse for GROHE is a testament to our commitment to operating sustainably and supporting the reduction of CO2 emissions, while supporting our partners’ business expansion.”

Technology, innovation, design, and sustainability are at the heart of the GROHE brand. All eight of LIXIL fittings plants as well as the German logistics centers are CO2-neutral*. As part of its “Less Plastic Initiative” GROHE has removed all unnecessary plastic from its product packaging, saving 37 million plastic items per year.