H2R Design has revealed details of yet another of its design and branding projects completed in recent months, NETTE: a French Japanese restaurant located in MATCHA Club, Al Quoz’s newest boutique padel and movement club.
Indulging the interests of its cultural and trendy clientele, the venue blends seamlessly within the context of MATCHA, and has been inspired by the net, the court, and the game of padel, as well as the tranquil serenity of the destination, whilst also being functional as a dining space.
Hasan Roomi, co-founder of H2R Design said: “NETTE is in the heart of MATCHA Club, one of the most talked about new spaces and experiences in Dubai, and so the design really needed to match the beauty and ambience of the rest of the Club. We have not only focused on an aesthetically pleasing design, but we have also used the natural surroundings (the open space, the light, the greenery, yoga studios and views of the padel courts) to create a functional space that still works for the dining operation. NETTE is a fantastic example of how our design team have put the customer experience first, whilst also creating something beautiful.”
The space of NETTE itself evokes the tranquil ambience of the brand perfectly. A rectangular design with floor to ceiling windows, it has an abundance of natural light that is blended beautifully with hues of terracotta, as well as green, grey and natural beige tones, skilfully kept as minimalist as possible to let the materials and furnishings set the scene.
To complement MATCHA Club’s distinct geometric style of artistic furniture and lush landscaping, habitual materials have been used as much as possible to contrast the industrial feel of the surrounding area, resulting in an urban sanctuary in the heart of the Club.
Stunning marble has been used throughout the entire space but most notably on the coffee bar, the custom-made communal table that holds court in the centre of the interior space, and the outdoor planters in the courtyard, each handcrafted with colours such as Travertino Red with accents of Gaya and Indian green. These details and accents seamlessly tie the overlook look and feel together, offering a depth of intricacy to match all tables, shelves, counter and waiter stations.
Paying close attention to every element, the restaurant also comprises tasteful greenery and citrus trees, essentially bringing the outdoors in to enhance the overall feel of nature and tranquillity. The space is also home to impressive touches of wood, which is accompanied by accents of aged effect copper and black details, providing an extra layer of warmth and cosiness.
Building on the relaxed narrative, the outdoor area is situated under a beautiful, shaded courtyard and seats up to 43 guests. With the use of natural light and a statement Mango tree in the middle, the intimate yet social space will appeal to anyone looking for a moment of zen in the concrete jungle.
The branding of NETTE itself also reflects the casual and yet elegant effortlessness of the space and dining experience. Inspired by the padel courts (used as a grid to collect the logo mark), as well as the geometric design of the space and its interiors, the typography is simple and yet edgy, whilst the colour palette evokes the same tranquil feeling that guests feel when arriving at the venue. The geometric shapes have also been used throughout the visual identity, in a way to blend seamlessly with the space.
Photos: Ingrid Rasmussen