Gilbert Tourville, president of Trinity Hammocks, talks about how they’re reinventing the concept of social relaxation and the award-winning designs

Describe your professional journey so far?
I’m a former merchant marine captain and entrepreneur and I have spent 20 years operating a number of innovative and highly successful café-restaurant concepts in Quebec prior to founding Trinity. In 2011, based on a desire to truly innovate the social experience of outdoor relaxation, I embarked on a journey to create something spectacular in the world of outdoor furniture—hammocks that are a sign of luxury, comfort, and designs.

Gilbert Tourville

Can you give a brief overview of your company?
This company was born in 2012 out of a desire to turn ”hammocking” from a solitary activity to a social one. The trend of outdoor activities is on the rise and it was the perfect timing to introduce our unique outdoor furniture concepts to the world.

What is the USP of your products?
Our unique selling proposition is “we put your mind to rest”. The focus is on infusing both classic and modern design elements into the finest marine-grade materials for maximum comfort.

What kind of growth have you seen in the demand for your products?
Our company is performing better year after year since its conception. Every year, demand is doubling for our unique outdoor furniture concepts. It’s good to see that our products are quickly becoming standards for hospitality and residential projects worldwide.

Who are the end users of your products? We are catering to hotels, spas, housing projects, and private residences. We work mostly with architects, designers, contractors, and landscapers in the hospitality and real estate domains.

Which is your bestselling hammock design?
Our bestseller is Infinity triple hammock system, which won the Innovation Award at the Las Vegas Expo in 2013. Infinity is a luxury freestanding triple hammock system, featuring three hammocks in a freestanding structure with a suspended marine grade teak table. Trinity hammocks are now available in four different models-Infinity, Eternity, Duality, and Unity.

What are your new offerings?
Duality and Unity are the new models, which embrace the elements of high quality, innovative design, and unparalleled relaxation. Both the styles were appreciated and awarded with the European Product Design Award 2017. Duality combines the relaxation of both a hanging chair and a hammock experience and is supported by a stainless steel structure and marine-grade teak seating. It also features Sunbrella fabric mattress and matching fabric pillows, all stuffed with Urecel quick dry foam to repel extreme weather conditions. On the other hand, Unity is a stand-alone model in Trinity collection. On the foundations of a stainless steel design, Unity’s hammock bed is available in either quilted Sunbrella fabric or Phifertex breathable mesh, and is secured by durable Gore thenara UV resistant thread.

What is your development strategy for 2018?
We’re expanding our distribution channels worldwide as well as designing new models to add to our existing collection. I’m always open to new partnership offers, to extend distribution of my products to new territories.