This Year, for Host 2019—at Fiera Milano, there will be new events to look forward to. Be inspired by big data for new designs, bring the values of wellness and lifestyle into your project and integrate it into new urban scenarios.

Discover the new luxury, technological solutions for hotels and the requirements of new generations. These are the highly topical themes which will be covered at the Design Talks, this year’s big new event in the context of Smart Label, the Host Innovation Award: seven refresher seminars for architects, experts and industry professionals, guided by an innovative user-centred approach and with a focus on digital transformation.

But this is not the only new way Fiera Milano and will be recognising innovation in the hospitality industry: at Host 2019 – at fieramilano from October 18-22, 2019, they will also be awarding three categories of prizes: SMART label for products characterised by innovative content, Innovation SMART Label for products which change the directions of conventional trends, and Green SMART Label for products which stand out for their eco-sustainability. There will also be two types of special mention, for the applications of new materials and for the introduction of digital connectivity in the service of the Internet of Things.

The international jury is composed of five members, including university professors, professionals, and experts with enormous experience in design, hospitality and energy saving. The commission will assess the candidate products, services and projects in the light of the following criteria: efficient functions of products and services, efficacy of products and ease of use of services, and innovative usability, technologies and benefits for users. Over the last three editions, SMART Label, the Host Innovation Award, has awarded over 150 prizes and 20 special mentions to leading actors in Italian and international hospitality.

With this new edition of SMART Label, the Host Innovation Award, and its other initiatives showcasing the most advanced innovations, Host 2019, confirms its place as the event at which companies and professionals can discover the offerings that promise to change the world of hospitality. Over 40 editions, HostMilano has forged a name for innovation in professional hospitality and, with these new initiatives, its recent editions have further reinforced its position as the trendsetting event for layout, design, formats, and technologies.