In December 2018, Ideal Standard announced its collaboration with Italian design studio Palomba Serafini Associati at Milan Triennale. The company also declared the creation of a Design Center in Milan, where Ludovica Serafini and Roberto Palomba will work closely together with internal Ideal Standard experts and his own design team to drive Ideal Standard’s overall design philosophy.

The new collaboration fits perfectly within Ideal Standard’s long and successful history of innovation and design. A history of combining cutting-edge technologies with avant-garde aesthetics to accompany society’s evolution and redefine the role of the bathroom within it. In the 1950s and 1970s for example, working with master designers like Gio Ponti and Achille Castiglioni, Ideal Standard was instrumental in developing the bathroom from a purely functional room to a real living space that holds a prominent role in the house. Now, this collaboration with Ludovica and Roberto Palomba will explore this heritage and translate it into the 21st Century.

Designer Roberto Palomba said: “When done right, a well-designed project completely transcends its function and becomes timeless. Some of Ideal Standard’s designs, created by Italian icons such as Ponti and Castiglioni are perfect testimonies to this principle. I am honoured to follow in the footsteps of these Italian Masters and support Ideal Standard’s continued journey to design and develop innovations that will once again redefine not only bathroom design, but design in general.”

The first results of the new collaboration between Ideal Standard and Palomba Serafini Associati will be previewed during “ISH 2019”, the world’s leading trade fair on the responsible management of water and energy in buildings taking place in Frankfurt, Germany from March 11-15, 2019.