Ideal Standard announces its partnership with the Belgian Pavilion at Expo 2020 Dubai!

The partnership agreement, signed by Ahmed Hafez, CEO of Ideal Standard MENA, and Patrick Vercauteren Drubbel, General Commissioner of the Belgian Pavilion Dubai Expo 2020, enables both parties to showcase their drive towards innovation and creativity.

To commemorate the event, Myriam Cops, Director of the Belgian Pavilion Dubai Expo 2020, was welcomed by Frederick Trzcinski, Marketing & Innovation Director of Ideal Standard Middle East Africa, at Ideal Standard Bathroom Design Centre in Dubai.

Following the Covid pandemic, Expo 2020 Dubai, will be the first major global platform to host 192 countries under the theme of ‘Connecting Minds, Creating the Future’, and sub themes of Opportunity, Mobility and Sustainability, enabling the world to become more inclusive and creating a more sustainable future.

In line with the Expo 2020 vision and mission, Ideal Standard will bring inspirational designs and manufacturing excellence to the Belgian Pavilion at the Expo.