Ideal Standard’s innovative event series created specifically for the international architecture and design community, stopped in London on September 23, 2021, for the third of six events taking place across the globe. An innovative fusion of digital content, the Together World Tour aims to inspire attendees by diving into the design culture of the six unique cities.

Following the success of the first two events in Milan and Berlin, which saw the brand launch the striking new Linda-X and Extra ranges from its new Atelier Collections, the London event premiered Tipo-Z, the flagship piece from Atelier. The collections are influenced by the brand’s rich design heritage and are the result of the partnership with Italian design studio Palomba Serafini Associati (PS+A) and its co-founder Roberto Palomba, who is also Ideal Standard’s chief design officer.

The latest film in the series showcased London’s unstoppable creativity and its influence on the design community, including the development of Tipo-Z. From celebrated artist Soheila Sokhanvari, to textile and fashion designer Darren Cross, the immersive event introduced some of London’s most celebrated artists, as well as exploring its most inspirational moments from over the years.

The event was the first in the series to be premiered at a physical event, the Design London exhibition, as well as being streamed live from the Together World Tour microsite. At the exhibition, Ideal Standard also hosted several unique and creative sessions based on the key themes explored in the film, including forums with Soheila and Darren. Attendees at Design London were also able to experience the first UK showing of the Atelier Collections at Ideal Standard’s booth.

Commenting on the event, Ahmed Hafez, CEO of Ideal Standard MENA, said: “Creativity and design are fluid concepts and cannot be limited to geographies. London has been a melting pot of cultures since the turn of the century and is home to a dynamic mix of people, making it a city influenced by a multitude of cultures. As the thrid edition of Together World Tour brought us to London, taking inspiration from the city, we dove into the diversity of design and how it has evolved over the years. Exploring the dynamism of our brand and its many applications on the multi-city journey that we have embarked on, taking our century old legacy to the next frontier.”

A Flagship Icon from Atelier: Tipo-Z
Tipo Z is the centrepiece of the Atelier Collections and a modern reimaging of the Gio Ponti’s timeless Zeta basin, created by the Italian architect and designer in 1954. Approaching design as a timeless concept is a key notion at the heart of Atelier and Tipo-Z, which harness the past, present and future for inspiration.

The flagship washbasin of the Atelier Collections draws from the original Zeta basin as well as the design and cultural diversity of cities like London to create a unique, statuesque basin with distinct character. Using cutting-edge technology, Tipo-Z has been cast as a single piece, with no gap between basin and pedestal, creating a complete, singular form which would not have been technically feasible in 1954. Owing to these technological advancements, Ideal Standard has used new materials and methods to create a durable, lightweight, ultra-thin basin.

Roberto Palomba, co-founder of PS+A and chief design officer at Ideal Standard, said: “Tipo-Z is a natural evolution of Gio Ponti’s original Zeta basin, drawing inspiration from modern life, the diversity and viewpoint of varying cultures, and Ideal Standard’s rich design heritage to create a unique piece for the present-day bathroom.

“Tipo-Z has been sculpted into an architectural, monolithic silhouette, expressing elegance and allowing it to become the shining star of the bathroom. We believe in designing pieces that push the boundaries of what’s come before and challenge what we know about bathroom design. By capturing the elegant, iconic elements that Zeta expressed, we have reinvented its shape and used new technologies and materials to create a striking, lightweight single cast basin.”

The next event on the Together World Tour will take place in Paris, with the final two events in Dubai and Shanghai. To register for these events, view previous ones and access exclusive additional content, visit www.togetherworldtour.com.