The Japan External Trade Organisation (Jetro) has projected a detailed and dynamic space with reverence to Arabic design and culture through the unveiling of Japan’s pavilion concept and design for Expo 2020 Dubai. Positioning the pavilion as The Crosspoint for the future, Japan welcomes Expo 2020 visitors and patrons into a rich architectural and innovation-driven heritage that the unique design offers. Symbolising the connection of the Middle East and Japan’s history, the stand’s geometry and design showcase a façade embracing Arabesque and Japanese Asanoha patterns with notions reflecting the ancient trade network of the Silk Road. The pavilion signifies the great respect Japan has for other cultures, especially when being hosted as in the case of the expo.

The immersive high-tech pavilion will also embody a modernised presentation of water, wind, shadow, and light composed with Japanese environmental aesthetics to give visitors an experience of the world we envision and the resolutions that can be achieved with harmony between people, ideas, and technology.

Tetsuya Azuma, Vice Commissioner General of Japanese Section, Expo2020, said: “As the first International Registered Exhibition to be held in the Middle East & Africa region, Expo 2020 Dubai represents an enormous opportunity for global exhibitors, like Japan, to showcase our social, cultural, and economic initiatives to the global community. Through the unveiling of Japan’s Expo 2020 stand, we will be able to leverage the pavilion’s unique presence as a launchpad to develop and promote future relations and inbound tourism.”