Jotun launches new exterior colour collection inspired by the Arab culture
Jotun embraces the legacy and culture of the Arab world with the launch of their new exterior colour collection. Inspired by the Arab world, this newest collection ‘One Colour’ encompasses four main colour themes Heritage, Nostalgia, Tomorrow, and Somewhere.
Exterior Colour Collection, is creatively influenced by the region that is a treasure trove of inspiration to the world. It captures the four multi-coloured facets of lives in the Middle East tailored for the exterior walls of homes, combining luxury and superior quality.
Rana Khadra, colour and creative manager at Jotun Middle East, India and Africa said: “The exterior colour collection is inspired by our lands, our people, our food, and our beautiful history. It is a reflection of the warmth and hospitality that play a very important role in the lives of every Arab and we at Jotun have been inspired by these pillars in the creation of our collection. Inspired by the Arab World, for the Arab World.”
“The palette is a proud expression of the personalities and lives from the region. It is based on warm, inspiring, earthy and welcoming hues that bring what is on the inside to the outdoors,” she concluded.