LG partners with Tokujin Yoshioka for debut appearance at Milano Design Week 2017
Electronics giant LG is partnering with designer Tokujin Yoshioka to build a large-scale light art installation for its debut appearance at the 2017 Milano Design Week in Italy. The immersive display, which has been titled “S.F_Senses of the Future,” will be hosted at Superstudio Piu, and is being billed as a showcase of the brand’s passion for design and innovation.
In a statement, Noh Chang-ho, head of corporate design for LG Electronics, said, “We are very excited for this opportunity to collaborate with Tokujin Yoshioka and to take part in the largest celebration of design in the world. The marriage between cutting-edge technologies by LG and Tokujin Yoshioka’s design perfectly expresses LG’s human-centered design philosophy and our commitment to delivering our promise of innovation for a better life. We hope that many visitors have the pleasure of experiencing the immersiveness of “S.F_Senses of the Future.”
Commenting on the exhibition, Yoshioka said, “When we were children, we freely imagined the future and we sensed our destinies in our dreams, and “S.F_Senses of the Future” is an expression of science fiction, technology, space and life highlighting the state of LG’s technology. The installation is a poetic phenomenon that can only be described as a tapestry of light – a truly futuristic dimension which confounds and transcends the human senses.”