Called ‘Store of The Future’ Lifestyle has launched its newly designed store at the Dubai Mall, perfectly integrating in-store technology and the personal element synonymous with brick-and-mortar retail. The 4,965sqft Lifestyle showroom is bringing the first-of-its-kind omnichannel experience to the beauty and lifestyle brand’s loyal patrons in the UAE.

The new beauty-focussed layout with digital interfaces was designed by Dalziel & Pow to offer an interactive journey that captures the imagination of style-conscious consumers and millennials with a penchant for online retail and a love of their smartphone. It will also include different sections centred around beauty accessories, bags, bath and body and home fragrances, where customers will have the opportunity to buy diverse products from new brands on Lifestyle’s e-commerce website.

Modern design and well-demarcated experience zones with makeover labs, known as ‘Beauty Labs,’ will ensure that transformations and other beauty activations take centre-stage at the revamped outlet; this, in order to cater to a younger generation of Middle Eastern shoppers for whom social media trends are of central importance.

Vikas Attri, CEO of Lifestyle said: “Lifestyle has always been future-oriented and in touch with the ever-evolving digital needs of young male and female customers. With the launch of this new design, our goal was to create an omnichannel experience, which will meet the shopping preferences of generations to come. I’m pleased to share that this format will be replicated in most Lifestyle stores in the region within the next five years.”

Shopping touchscreens are at the heart of the upgraded experience that is both convenient and inclusive, whilst simultaneously employing the latest technology.