Minotti showcases at Downtown Design
Minotti is showcasing at Downtown Design from November 12-15, 2019, in collaboration with Aati, the exclusive dealer of Minotti in UAE. For this event, Minotti decided to showcase its hospitality vision, that joins the residential soul for which the company is an undisputed international reference.
The scenography exhibits a selection of pieces of furniture from the 2019 Collection, where, among the protagonists, stands out Daniels, the extremely versatile seating system designed by the French designer Christophe Delcourt, together with the Angie and Shelley armchairs designed by GamFratesi, the Italian-Danish studio which has debuted this year in the Minotti creative team. A representation of a living concept, interpreting the dual soul of Minotti both in the residential and hospitality sectors.
The exhibition project will present some of the architectural distinctive features of the Salone del Mobile.Milano 2019 booth, including organic shapes and curved lines that mark out the space in a fluid way with sinuous walls made of white plaster. The presence of a large screen adds dynamism and brings the visitor on a journey through the most important international projects. The story ranges from refined private villas to design yachts, from exclusive hotels to corporate spaces, all animated by the most characteristic furnishings from the latest Minotti collections.
The highlight will be a captivating video animation presenting Waves Resort, the virtual project conceived by Minotti Studio to contextualise the 2019 Collection within a charming and spectacular hospitality project, emphasising the indissoluble mix of interior design and architecture, Minotti’s winning formula. Alessandro Minotti, general manager of Minotti, says: “We are delighted to be at Downtown Design for the first time and to bring our hospitality vision to a growing industry eagerly embracing Italian design and premium quality.”