One of the leading design firms, Pallavi Dean Interiors rebrands to ‘Roar’, this change is a part of a broader revamp of the firm and its structure. “The name Roar sends a powerhouse message about the DNA of the firm: our energy, our strength, our personality,” said founder Pallavi Dean. “We considered so many options, but kept coming back to Roar. It just feels right, feels authentic, feels like ‘us’.”
Pallavi explained: “We work in such a collaborative way that having one name above the door just didn’t feel right, and we wanted something with emotion and identity”.
Earlier this month, Kathryn was appointed as the managing director, joining Roar from global real estate giant JLL. “It’s a very exciting time for us as we launch this new brand and enter into a new growth phase. Clients are recognising there is so much sameness out there and are looking for that spark, for something different. The energy and passion our team has for design is tangible and we bring it to each and every project. The physical spaces we occupy have such an impact on us, and we are proud to influence that in a positive way for all of our clients,” shared Athreya.
Agata Kurzela, who originally joined the team in 2016, has been promoted to design director. Commenting on the rebrand to Roar, Kurzela, said: “ Roar is loud and bold – the new name perfectly captures our team’s relentless energy.”