SAY Studio drew inspiration for the redesign of LinkedIn’s MENA headquarters at Business Central Towers in Dubai from the city’s diverse landscape and history. SAY designed each floor to connect people to one another and to Dubai through colour, texture, pattern, and art. The design team prioritised creating a community of new experiences that brings employees closer together with their teams, encourages them to explore the office, and includes creative design elements that reflect Dubai.

“We come from all over the world, but SAY was born in the UAE. We share a love of this city with LinkedIn, says Laila Al-Yousuf, design director of SAY Studio. “The stories of LinkedIn and Dubai share common threads for their origins, growth, community, and connection. These threads are woven together throughout the space in the materiality and manifestation” 

Desks have been turned into alternative settings to promote more flexible working styles and use cases by providing a variety of options to encourage deep focus, informal collaboration and formal meetings. 

Meeting rooms with state-of-the-art technology have been planned to embrace hybrid work for a clear, collaborative experience. 

LinkedIn Learning IRL The Training Room provides a space dedicated to learning and development. Demountable partitions allow the space to be flexible.