Sedar Global launches two new stores at Dubai Festival City and Dubai Festival Plaza respectively after 12 months of record revenue.

Having launched their e-commerce site in February 2020, just before the first worldwide COVID-19 outbreak, Sedar were able to cater to a significant change in consumer behaviour in shopping over the past 12 months. The brand saw a 33% increase in their Whatsapp chat service, which offered a more interactive and visually engaging platform for Sedar customers to purchase products from home. Bringing this demand for autonomy into the new retail stores, interactive screens give visitors the freedom to fully customize and purchase curtains as well as wallpaper, blinds, pillows and folding doors.

The two new retail stores will also showcase stunning SS21 collections from Sedar’s favourite house brands Fujikawa and Marco Polo; as well as internationally renowned brands Missoni Homes, The Versace Home, Armani/Casa, Swarvoski, Somfy and Jannelli & Volpi. While interiors continue on themes for 2020 based around nature, texture and softness, homes in 2021 are set to make an impact, with futuristic styles and sustainable techniques. Another key trend for this year will see homeowners continue to find ways to bring their holidays into their living spaces while travel remains limited for most, this is reflected in an increase of over 300% in Google searches for panoramic or mural living room wallpaper ideas over the past 12 months.

Having spent much of 2020 monitoring consumer trends and customer habits closely, Nahel Selo, creative director at Sedar noted a number of significant findings, which helped to inform Sedar Global’s 2021 strategy and shaped the design set-up of the new Dubai retail stores.

Selo commented: “People didn’t know what to expect in the first wave of the pandemic so were holding off investing in home improvements but as they began to accept working from home as the new normal, we started noticing a 30% increase in sales by September 2020. In addition, we saw an increase in revenue for folding doors because our customers needed their privacy during lockdown to create their own offices and personal spaces.”