Silestone announces new advertising campaign featuring Cindy Crawford
The global leader in quartz countertops, Silestone by Cosentino, is delighted to announce its new global advertising campaign, “Tops on Top 2019”, starring the supermodel and entrepreneur, Cindy Crawford. Success, ambition and leadership link Crawford and Silestone, with “Tops on Top 2019” bringing together two of the “top” players in their respective fields.
The new advertising campaign is a celebration of beauty and elegance, and of the success achieved through effort, hard work and perseverance, qualities that both the American supermodel and the Spanish brand know a great deal about and can be proud of. They are the true stars of the new advertisement, which aims to showcase the natural partnership due to their joint ethos and values. In the ad, we see a stunning Cindy Crawford with a spectacular Silestone countertop in the new colour Eternal Noir, which gleams like a jewel while offering an innovative surface with the best and most advanced technical features.
The official launch and presentation which took place in London was presided over by Eduardo Cosentino, the Group’s Global Executive Vice President for Sales and CEO of Cosentino North America; Santiago Alfonso, Vice President of Marketing and Communication; Pedro Parra, Vice President for Europe Sales and Paul Gidley, Cosentino’s UK Area Manager. Guests included some of the company’s most important clients and partners in Europe. Cindy Crawford sparkled throughout the evening and shared details of her experiences on the new Silestone campaign in conversation with Tony Chambers, former Editor-in-Chief of Wallpaper* magazine and founder of design consultancy, TC & Friends. Crawford also expressed her passion for design and how proud she feels to partner with a leading brand like Silestone.