The UAE-based multinational conglomerate Sobha Realty has opened an exciting one-of-its-kind Brand Studio at a coveted location on Sheikh Zayed Road, Dubai. The Brand Studio is the first step towards a fresh revised brand identity for Sobha Realty, which will be unveiled in the upcoming Cityscape Global exhibition next month in Dubai.

Being the foremost backward integrated company in the world is what makes Sobha Realty stand apart from the rest of the real estate organisations. It means that the company has all the key competencies and in-house resources to deliver a project from conceptualisation to completion. Sobha is primarily focussed on residential and contractual projects. The company’s residential projects include presidential apartments, villas, row houses, super luxury and luxury apartments, plotted developments, and aspirational homes.

At present, there are three major projects under construction, two of which are located at prime locations in Dubai and are expected to be completed by 2020. The flagship Sobha Hartland project was launched in 2014, which is a $4bn, mixed-use development.

Commenting on this journey, PNC Menon, founder and chairman of Sobha Realty said: “With a legacy and track record of over 42 years, Sobha Realty’s vision is to be the most trusted and respected real estate organisation in the GCC and to continue to transform the way people perceive quality by pioneering innovative projects and exceeding customers’ expectations across core markets. Dubai offers a range of exciting projects that cater to every need and fancy of investors ranging from 149 nationalities. With the launch of the exciting and innovative Brand Studio, we are a step closer to cater investor/end-user demands. We are very excited with this launch and are gearing up for a bigger reveal of a refreshed brand identity soon.”

Additionally, Sobha Realty has been recognised as one of the Top Real Estate Companies in the Arab World 2018