The Assima Project by Pace in Kuwait is nearing completion
Kuwaiti real estate giant, Salhia Real Estate Company, is collaborating with mega retail project expert, Pace, to deliver yet another ambitious, mixed-use development: The Assima Mall and Tower. The project, currently under construction, is already carving a unique place for itself on the national landscape, well before works are completed.
Set to become a world-class destination for high-end shopping, entertainment, and leisure, the Assima development will feature three distinctive components: a shopping mall, a commercial tower and a five-star residence hotel. The project takes its name from the Arabic word for capita city – in an effort to reflect its small city persona; bringing all the conveniences of a mini-city in the heart of downtown Kuwait, while offering a variety of other key services, as well as a number of lifestyle and leisure facilities.
Ghazi Al Nafisi, chairman of Salhia Real Estate Company, said: “As visionary developers, we believe that the malls-of-tomorrow must be experiential and customer-focused. That is why we have created unique entertainment-oriented offerings at Assima to engage visitors at every possible touchpoint. Moreover, the project will actively boost the commercial value of Kuwait’s capital city and heighten its allure as a vibrant business and commercial hub. In terms of progress, we are pleased to have reached significant milestones with the Assima project. Every measure was taken to ensure the project’s adherence to the timeline in the safest and most efficient manner, given revised project timelines as a result of the pandemic”. According to Al Nafisi, the project is on track for completion by the end of 2021.
Tarek Shuaib, CEO at Pace, said: “As partners of development, we are always keen on playing an active role in the ongoing efforts develop the region’s retail and entertainment sectors, as well as promote both foreign and domestic tourism. Upon its completion, Assima will become the latest in our portfolio of first-class mixed-use developments that are now considered prime destinations for leisure, tourism and entertainment, for both locals and international visitors”.