Taraf CEO, Ahmad Shibel, discusses the start of construction on Luce, the company’s first iconic property. With this groundbreaking, they are making a promise to change the future of luxury living by redefining residential property standards.

Taraf, the real estate division of UAE-headquartered investment holding group Yas Holding, has completed the groundbreaking for its upcoming property, Luce, an exquisite residential development located on Palm Jumeirah in Dubai.

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