It’s always interesting to witness something new. Recently, Samsung launched the latest lifestyle TV, The Frame at Marina Home in Mall of the Emirates. Based on the new innovative technology, The Frame looks like a picture frame hanging on a wall when ‘Art Mode’ is on. Instead of fading to black like a conventional TV, the lifestyle TV’s display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame. With more than 100 art pieces in 10 different categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it is sure to please every design preference. Paired with the numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.

“With homes in the region becoming increasingly non-conformative to prescribed décor, today’s living spaces certainly demand evolving artistic experiences. The Frame’s ability to reflect moods and moments gives home owners the power to mature into their own journeys with art,” said Sahar Vakil, Head of Brand Development, Marina Home.

“Design starts with people – their lifestyle, tastes and aspiration define design,” said Haris Munif, Head of Product Marketing – Consumer Electronics Division, Samsung Gulf Electronics. “We believe that the integration between lifestyle, design, art and technology is becoming increasingly prominent in the everyday world. We created The Frame to provide consumers with a TV that beautifies their space and lives in perfect harmony with their interior décor.”