Pedal is a unique concept bicycle workshop cum coffee bar where cycling enthusiasts can socialise with like-minded others over coffee and pastries while they shop for the latest accessories and have their bikes serviced. NIU Studio spearheaded by Italian architects Elena Gregorutti and Giorgio Palermo delivered another unique concept in Dubai.
The rustic industrial ambience of the flagship Pedal merges form and function to create a one-stop bicycle shop in an industrial area of Dubai.
The seamless concrete floor provides a solid monotone foundation to unite the different zones, each designated for specific purposes.
Overhead metal light fixtures suspended from the high, open black ceiling create a cohesiveness to the separate retail and hospitality areas while utilising every available space for displays.
A curved wood rack curves artistically up one wall for customer bike parking while the cosy coffee zone encourages cyclists to hang out with distressed leather chairs and reclaimed wood tables.
The warm red oxide façade of Pedal encourages cyclists to squeeze their brakes and come inside. The goal was to create a distinctive, recognisable structure for a new concept bicycle workshop cum coffee bar where cycling enthusiasts could shop and socialize while having their bikes serviced. The client visualised a rustic industrial ethos for the flagship outlet of this new concept endeavour.
He wanted to create a one-stop-shop where bicycle enthusiasts could hang out and enjoy coffee with like-minded others while shopping or checking on their bicycles at the on-site service workshop The interiors merge form and function to create an industrial feel that is both bicycle-friendly and coffee shop welcoming. The high, open ceiling with all the exposed MEP painted black, track lights and overhead metal light fixtures give an industrial ambience and create a cohesiveness to the separate retail and hospitality areas. The funky yet refined bicycle theme extends throughout the retail displays and even into the washroom area with old fashioned wash bucket sinks and cyclist-inspired signage.