Italian brand Chorustyle integrates the technology of the virtual showroom with the functionality of e-commerce, virtual.lakinikko.com and launches the first hybrid virtual reality project for luxury with an immersive 3D experience. At the center of the virtual platform are the two iconic cats Laki and Nikko, atelier design objects born from artisan tradition and innovative technology in the most authentic style of Chorustyle. Transforming one of the most beloved animals in the world into a high design object is the challenge embraced by Chorustyle, the project that celebrates Italy’s artisan and creative heritage and has chosen the cat as its symbol.
Chorustyle has transformed felines into precious decorator objects made with artisan techniques and available in small, medium and large formats. Laki is the equivalent of the Japanese talisman ensuring prosperity and happiness. Nikko the dreamer, curled up on a shelf or bed, is conducive to meditation and wisdom. The inspiration of Chorustyle comes from the “study of cats”, an impressive series of drawings by Leonardo da Vinci who considered cats special, even “brilliant”, like many Renaissance artists. Those who do not have a real cat would still want a symbolic one. Laki and Nikko are perfect for someone looking for a lucky charm, a design object, or a subtle light. There is nothing strange in wanting to pet them: after all, neurosciences believe that petting an animal is good for you. Besides their other qualities, we also consider them anti-stress..
Laki, the lucky cat who with its raised paw indicates the path for obtaining what is most desired, becomes an authentic source of inspiration that draws strength from its ability to blend into any setting with poise and elegance. Laki, the bearer of prosperity and happiness, projects a seductive touch of charm, allure and elegance upon the surrounding spaces. Its sinuous shape and glimmering reflections captivate and promote harmony and well-being with the surrounding world, instilling indomitable self-confidence.
Nikko, the cat of serenity, is the path for feeling at peace with yourself. Conveying calmness and imperturbability — an “illuminating ray of sunshine”, as suggested by the etymology — it helps achieve balance and harmony as it watches over people and the surrounding space. Nikko encourages one to fulfill wishes and make dreams come true, becoming a talisman able to grant spiritual and mental well-being. With their elongated shape they offer tranquility and protection and transform any environment, bringing light and warmth.