A strategic distribution deal has been announced by Vivium Holding, a forward-thinking single family office, with Kettal, a renowned Spanish outdoor furniture company that values design and innovation.

Under the terms of the agreement, Vivium Holding will exclusively distribute Kettal’s premium outdoor furniture collections across the UAE. Kettal will fall under Vivium Living, the Holding’s specialised division, dedicated to luxury furniture and design, bringing the finest high-end global brands to the region.

The partnership aims to capitalise on the increasing demand for high-quality furnishings in the region, enhancing Vivium’s position as a curator of top-tier design and living solutions. The highly anticipated flagship store, scheduled to open in the first quarter of 2024, will further demonstrate a commitment to bringing exceptional outdoor living experiences to discerning customers in the UAE. With Vivium’s distinctive mission to invest in talent, ideas, and build brands, to leave a meaningful, generational impact, this collaboration marks an important milestone for the Holding while simultaneously expanding Kettal’s presence into the region.

Elie Khouri, Founder and CEO of Vivium Holding, expressed his enthusiasm about the partnership, stating “We are thrilled to join forces with Kettal and introduce their exceptional outdoor furniture collections to the UAE market. This strategic collaboration perfectly aligns with our core values of quality, design, and craftsmanship. Through this partnership, we aim to redefine luxury outdoor living by offering timeless furniture pieces that cater to the refined tastes of customers in the region.”

Established in 1966 in Spain, Kettal collaborates with internationally acclaimed designers such as Patricia Urquiola, Rodolfo Dordoni, Bouroullec brothers, Jasper Morrison, Doshi Levien, Konstantin Grcic, Naoto Fukasawa, Vincent van Duysen, and lately Antonio Citterio, creating functional and expressive products that meet the needs of modern living through a perfect blend of creativity and personalisation. The company’s commitment to scientific research and technological advancements is at the heart of Kettal’s corporate philosophy.

With a global presence, and operating in over 80 countries, Kettal’s diverse portfolio of outdoor furniture offers meticulously crafted pieces designed to seamlessly integrate with various architectural styles and outdoor environments. With a strong focus on sustainability and the use of premium materials, Kettal’s collection offers a harmonious blend of durability, comfort, and unparalleled style.

Alex Alorda, Vice President of Kettal, expressed confidence in the partnership, stating, “With Vivium Holding’s wealth of knowledge in passion investments and luxury craftsmanship and Kettal’s dedication to design excellence, we are poised for success in meeting the unique demands of the UAE’s luxury living market.”

Together, Vivium Holding and Kettal aim to reshape the landscape of outdoor living in the UAE, providing customers with exceptional design solutions that combine artistry, functionality, and unmatched quality.