The Out-Of-Home will be back more dynamic than ever before at HostMilano 2021
What will the restaurant, the hotel, the bar of the future look like? How will they fare in the post-Covid challenges? What solutions have been put in place by Made in Italy companies and major international players? We will find out all this at HostMilano from 22 to 26 October 2021. The visit will be a physical, multi-sensory experience that starts with the aromas given off by coffee machines and pizza ovens. In the macro-area dedicated to Furniture and Tableware of the International Hospitality Exhibition, we will see how spaces are to be rethought in the name of comfort, safety and sustainability.
We will touch new materials with out hands: natural fibres, plastics recycled and recyclable with a view to a circular economy, antibacterial and ecological carpets and materials. We will listen to the live voice of the protagonists of the most innovative marketing approaches. We will experience how light, air quality and green spaces make guests feel relaxed and safe, welcomed, as if at home but finally out of home. This is, after all, the challenge of post-Covid hospitality. Digitalisation will play a paramount role with solutions ranging from touchless operation in hotel rooms, kitchens and bars in an IoT perspective to the smart management of orders, flows and big data.
The Out-Of-Home will be back more dynamic than ever before, but many aspects will have to be redesigned, such as the functionality of spaces, the offer, menus, and customer services. There will no longer be watertight compartments; we need to think 360 degrees. For this reason, finding all the best of HoReCa, from furniture to tableware, from catering to confectionery and ice-cream, from coffee to mixology, in the same exhibition will be a unique opportunity. And HostMilano will be even richer this year because it will take place simultaneously with TUTTOFOOD at fieramilano Rho, the benchmark exhibition for the agri-food ecosystem. Professional operators will find the best of the world’s hospitality and hotel industry, with the latest equipment, tools and semi-finished products.
The big events will be accompanied by hundreds of sub-events like show-cooking, competitions and meetings where experts and top players will share case histories and know-how. Once again, the Smart Label – Host Innovation Award, the prize organised by Host – Fiera Milano and POLI.design sponsored by ADI, will recognize the products and services that can anticipate future trends with a visionary approach.