Trends on tap – Bathroom Suppliers
Tell us about your company.
RAK Ceramics is one of the largest ceramics brands in the world. Specialising in ceramic and grès porcelain wall and floor tiles, tableware, sanitaryware and faucets, we produce 110 million square metres of tiles, five million pieces of sanitaryware, 24 million pieces of porcelain tableware and 600,000 pieces of faucets per year at our 17 state-of-the-art plants across United Arab Emirates, India, Bangladesh and Iran. We are a publicly listed company on the Abu Dhabi Securities Exchange and on the Dhaka Stock Exchange in Bangladesh and as a group have an annual turnover of approximately $1 billion. Founded in 1989 and headquartered in the UAE, we work closely with architects and designers on projects both large and small across a variety of sectors, including residential, commercial, industrial and hospitality. RAK Ceramics is a preferred partner of several luxury international hospitality chains and supplied bespoke luxury tiles and water saving faucets from Kludi RAK to the Waldorf Astoria, Ras Al Khaimah.
What are your latest product lines?
RAK Ceramics was one of the first companies in the world to introduce rimless technology. As the name suggests, these WCs have no rim around the bowl, making them extremely hygienic and easy to clean. We are excited about our latest range of sanitaryware, which combines water-saving technology, beautiful designs and silent flush, and we look forward to presenting it at the ISH trade fair in Frankfurt. In 2016, RAK Ceramics invested in a new sanitaryware development team that is working in a different way to create new products. Its challenge is to take technical solutions and new designs to market for both entry-level suites and the luxury ranges. Design has to be affordable for everybody, and creativity is the real differentiation tool when you have to consider production needs and budget constraints. We have been working to improve our rimless WCs for many existing collections and are also developing five new rimless models, including wall-hung, back-to-wall and close-coupled ones.
What trends and technology are influencing bathroom design?
Innovation is at the heart of our philosophy and we have continuously led the way in terms of product development, using a wide range of technologies at our state-of-the-art manufacturing plants. Wall mounted fixings, thin edges and smooth shapes are the current trend for sanitaryware, along with well designed and affordable rimless WCs with water saving technology and hidden fixtures. We have been working on new solutions for a hidden fixture system and have developed a new and very innovative fixing system, to make fixation easier and safer.
How do your products differ from those on offer elsewhere?
We have a strong focus on water-saving technology. RAK Ceramics was the first manufacturer in the region to introduce a 2.5 litre half-flush and four-litre full flush for our water closets in 2009, and in 2014 we launched Eco Fresh, an advanced urinal sanitation system which uses unique ‘odour trap’ technology and requires absolutely no water to flush. In addition to our sanitaryware, we offer a range of complementary accessories and bathroom furniture. At RAK Ceramics we can offer true customisation in every sense of the word. We consistently produce high-quality tiles, sanitaryware, tableware and faucets with an impeccable finish. Our quality, combined with our passion and expertise, enables us to provide a wide range of integrated ceramics solutions.
What are your main markets?
The company’s core markets are the UAE, Saudi and the wider GCC, India, Bangladesh, the United Kingdom, Germany, Italy and the Levant. RAK Ceramics holds the highest market share for both tiles and sanitaryware in the UAE and Bangladesh and has the highest production capacity in the GCC. Around 80 per cent of the products we manufacture are exported, reaching more than 150 countries through our network of operational hubs across five continents. Worldwide, we employ approximately 15,000 staff of more than 40 nationalities.