International events company, dmg events Middle East, Asia & Africa, has acquired boutique business forum organiser Atticus Events.
Focused specifically on the interior design of luxury hotels, HI Design organises specialist business meetings between key buyers from currently active hotel projects and a curated selection of International FF&E suppliers. With each edition held in a different five star hotel location, HI Design events are currently run annually in Europe, Asia and MEA.
“The HI Design portfolio dovetails perfectly with the work our teams do with INDEX and the growing selection of Hotel Shows,” explained Matt Denton, president, dmg events Middle East, Asia & Africa. “The acquisition of HI Design gives us another way to serve our market, bringing suppliers together with buyers from four and five-star hotel projects in a well-controlled atmosphere primed for doing good business.”
Distinct features of the HI Design events include the direct contact of the pre-arranged one-on-one meetings, and a level playing field created for all suppliers. These features are combined with a carefully managed delegate list that balances the numbers between supplier companies and buyer companies. Buyers compromise one-third hotel groups and two-thirds interior designers, complimenting and supporting the existing dmg hospitality and design portfolio.
Denton further added: “The model of business matching developed by HI Design’s founders – Jonathan Needs and James Burke – is one that we will continue to evolve as we embrace multi-channel, interactive platforms for getting business done quickly and efficiently, but still with plenty of that vital personal touch.”
HI Design ran for the first time in 2006 in Stockholm. HI Design Asia was launched in 2009 and the MEA edition debuted this year, with a first event held in Oman. The next event is scheduled for March 4-6, 2018 and will be held in Manama, Bahrain.
HI Design founders Jonathan Needs and James Burke, commented: ‘Having nurtured and grown the HI Design events into the leading forums they are today, we look forward to seeing the next stage of their development. We are extremely proud of how HI Design has established itself over the last twelve years, developing and growing in different parts of the world, and during some very challenging global economic times. The dmg events hospitality and design portfolio will provide an ideal environment for HI Design to continue to flourish. It is also great news that a number of our colleagues who have worked with us for many years will carry on doing so with dmg.”