Powerlist Creative 30 2023: Carla CONTE Founder & Creative Director, BRAND CREATIVE
Celebrating two decades in the design industry, Carla is a tenacious fempreneur, and a celebrated design leader and branding specialist with extensive experience in creating brands from inception and guiding established businesses through repositioning processes. Her highly strategic design methodology is the major force behind the multi award-winning projects she continues to produce globally. Creating work this past year alone with Cruise Saudi (PIF), Gebr. Heinemann (Jeddah), Maristo Hospitality (UAE/ KSA/Austria), Racing Unleashed (Switzerland), Arise Group (Gabon/Miami), Health Chemist Ltd (Mauritius), Ain Al Khaleej Hospital, Ministry of Presidential Affairs (Abu Dhabi), and Aster Pharmacy (national rollout). Over the span of her career, Carla has conceptualized innovative work of impressive scale for major international brands and Fortune 500 retailers.
In 2011, she launched her own design firm, Brand Creative, with a philosophy that combines interior and visual skills to create transforming branded spaces across all industries. The mission is to provide design solutions that encompass IQ and EQ components that work to resolve social, environmental and economic issues through a highly considered aesthetic lens.
Carla established Brand Creative’s first branch office in India in 2015. Investing in her team, she funded the building of a new office complex in Kerala, securing the stability of her team there. Her global ambitions continue; branching out into Cape Town in 2021 and recently taking a new office on Bree Street and expanding the team to include strategy, project management and graphics.
For the past decade Carla has been consistently recognised on Power Lists in the Middle East and is regarded as an influential voice and leader in the design industry. In recent years, she was awarded in: RETAIL’s Top 40 Under 40 Retail Designers Worldwide in New York while many of the agency’s projects have received both local and international accolades and publications.