Principal Scott Pryde, Middle East Mixed-Use Director at DLR Group, is renowned for his expertise in overseeing diverse retail, mixed-use, residential, and hospitality projects.

His wealth of experience and distinctive and proven project approach set Scott apart. Armed with a blend of creativity and pragmatism, he brings a unique perspective to each project. Scott’s leadership style is characterized by a rare combination of vision and execution, ensuring that his teams are inspired and equipped to successfully navigate the complexities of large-scale projects. Having dedicated over 14 years to the Middle East and North Africa (MENA) region, Scott has been at the forefront of notable projects in Oman, Bahrain, Qatar, Saudi Arabia, and the UAE. His influence extends globally, with significant contributions in Europe and Asia, where he has cultivated a diverse portfolio.

One of Pryde’s standout achievements is The Point in Abha, KSA, a groundbreaking mixed-use destination. This transformative project is set to establish new benchmarks in retail, dining, entertainment, and hospitality while encapsulating the rich essence and history of Asir. Currently in the construction phase, The Point is poised to be completed by the summer of 2026, a testament to Scott’s visionary leadership and dedication to realizing extraordinary projects that impact the communities they serve.

Scott’s journey as a design leader is a narrative of innovation, adaptability, successful collaboration in design, and the relationships he fosters with clients to bring visionary projects to life.